The Art of Business Education

The Art of Business Education

The Art of Business Education adapted alternative from the Legendary Sun Tzu “The Art of War.”    Mark Mc Neilly wrote the Sun Tzu and the Art of Business: Six Strategic Principles for Managers.  6 Transitional principles from Sun Tzu Art of War to Sun Tzu and the Art of Business.

1)      Win All Without Fighting: Capturing Your Market Without Destroying It.

2)     Avoid Strength, Attack Weakness: Striking Where They Least Expect It.

3)     Deception and Foreknowledge: Maximizing the Power of Market Information.

4)     Speed and Preparation: Moving Swiftly to Overcome Your Competitors.

5)     Shape Your Opponent: Employing Strategy to Master The Competition.

6)     Character-Based Leadership: Providing Effective Leadership in Turbulent Times.

(McNeilly, 1996).

This can be used by applying strategic initiatives that will increase student retention at Southern New Hampshire University.  Business Education can benefit from implementing the following within business studies at Southern New Hampshire University. This can be done by revision of the business education curriculum, using mythical models of innovation, applying the strategic thinking process, using the baseline model and adopting digital intelligence perspectives, etc. There are many ways that the art of organizational structure, student mentorship, group collaboration, and teamwork can help increase student retention rates in business education. The art of business can apply to each element mentioned.  

Reference: McNeilly, M. (1996). Sun Tzu and the Art of Business: Six Strategic Principles for Managers. New York, New York: Oxford University Press, Inc.